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Cultural Diplomacy International Programme


The Cultural Diplomacy International Programme’s (CDIP) aim is to help establish and/or maintain a New Zealand cultural presence in key overseas regions or countries to boost New Zealand’s profile and economic, trade, tourism, diplomatic and cultural interests. 


CDIP’s objectives are to:

· contribute to growing New Zealand’s economic prosperity by presenting our culture to key audiences

· project in targeted settings a distinctive profile of New Zealand as a creative and diverse society with a unique contemporary culture.


CDIP-funded initiatives will:

· link to economic outcomes for New Zealand

· showcase cultural activity that is distinctive and contemporary

· demonstrate collaboration between the six core CDIP agencies (see below).

Related webpage

CDIP projects

How does CDIP operate?

CDIP is administered by Manatū Taonga Ministry for Culture and Heritage (MCH) and supported by a Steering Group made up of representatives from the Ministry for Foreign Affairs and Trade (MFAT), New Zealand Trade and Enterprise (NZTE), Tourism New Zealand (TNZ), Te Puni Kōkiri (TPK), Education New Zealand (ENZ) and New Zealand Story.

The Steering Group consults other government and cultural agencies and, on occasion, private sector interests, in order to recommend a programme of cultural activities to the Minister for Arts, Culture and Heritage. These activities must meet CDIP’s aims, objectives and principles, as described above.

The programme is not a fund to which organisations and individuals can apply.    

Which region does CDIP focus on?

CDIP is currently focused on cultural diplomacy projects in the following geographic areas:

  • Northeast Asia, particularly:
    • China
    • Japan
  • The United States of America
  • The European Union

CDIP funding decisions also give priority to instances where multiple activities, can be clustered around existing, big events, rather than smaller one-off events. 

What are the funds spent on?  

CDIP funds support the presentation of New Zealand cultural activities in the selected region. Funding support may include costs associated with the cultural activity itself and with publicity, media, catalogues, translation, project management and hosting costs.

Updated on 23rd November 2022