Overview of Te Tahua Whakahaumaru
Creative Arts Recovery and Employment (CARE) Fund

He toiora kei te pīwai kuing​a rau 
There is well-being at the water source of a hundred streamlets 

Ko te pīwai te mātāpuna o te wai. Ko ngā kuinga rau, ko ngā tini manga ka rere i taua wai matua ki te whāngai i te whenua me ngā tini koiora. Kua whakaritea Te Tahua Whakahaumaru ki te pīwai, he manga anō ōna i whakaritea ai hei tautoko, hei whāngai hoki i ngā wāhanga rerekē o te rāngai toi. Ko te toiora, ko te oranga, ā, ko tētahi atu tikanga o te kupu nei, ko te toi e ora ana. Puta mai ai te toiora i te pīwai, arā, i Te Tahua Whakahaumaru.  

The pīwai is the source of a waterway. The kuinga rau are the many streamlets that flow from that main watercourse sustaining the land and various forms of life. The CARE Fund has been likened to the pīwai, which has its own streams that were created to support and sustain different areas of the cultural sector. The word toiora means wellbeing, it can also be interpreted to mean living art. Wellbeing in regard to the arts is found at the pīwai, that is the CARE Fund. 

Whakapā mai ki a mātou
Contact us

For all queries, please contact the Manatū Taonga team at [email protected].

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Ngā Hua

  • Enhance access to, and participation in, the cultural sector. 
  • Create employment and skill development opportunities. 

Te Whakaraupapa

There are communities in Aotearoa that are underserved in the cultural sector. This could be because they are underfunded, they experience barriers to access, or their culture and experiences are not well known across Aotearoa.

Funding for these communities is prioritised.

See the full definition for underserved communities.

Ngā Kuinga Pūtea
Funding streams 

The following funding streams are currently delivering on the CARE Fund's outcomes:

Te Ahurea me te Toiora
Culture and wellbeing 

Using arts and culture as a tool to improve the wellbeing of those most in need by investing in creative spaces, and by Manatū Taonga partnering with social sector agencies to provide targeted support.

Ngā Puninga Toi ā-Ahurea me ngā Kaupapa
Cultural installations and events 

Bringing culture and creativity to people in our communities. Funding is for installations and events that are free to experience and in easy to access spaces people regularly go or are easy to discover, such as community hubs, shopping malls, parks, beaches, marae, churches, reserves, or along a waterfront.

Ngā Kaiwhakaoho Ahurea
Cultural activators 

Funding cultural sector practitioners to collaborate with communities to tell their stories, build their creative skills and connect them with opportunities in the wider cultural sector.  

Defining underserved communities 

For the purposes of the CARE Fund, underserved communities include: 

  • Māori and Pacific cultural organisations and practitioners, and regions outside Aotearoa’s main centres that are underfunded   
  • people with physical and intellectual disabilities, poor mental health, in poverty, and socially isolated who experience barriers to accessing cultural content and activities. 
  • communities whose culture and experiences are not well known across Aotearoa, such as LGBTQI+, refugee or Asian communities. 

Updated on 29th September 2021