Overview of Te Tahua Whakahaumaru | Creative Arts Recovery and Employment (CARE) Fund

He toiora kei te pīwai kuing​a rau 
There is well-being at the water source of a hundred streamlets 

Ko te pīwai te mātāpuna o te wai. Ko ngā kuinga rau, ko ngā tini manga ka rere i taua wai matua ki te whāngai i te whenua me ngā tini koiora. Kua whakaritea Te Tahua Whakahaumaru ki te pīwai, he manga anō ōna i whakaritea ai hei tautoko, hei whāngai hoki i ngā wāhanga rerekē o te rāngai toi. Ko te toiora, ko te oranga, ā, ko tētahi atu tikanga o te kupu nei, ko te toi e ora ana. Puta mai ai te toiora i te pīwai, arā, i Te Tahua Whakahaumaru.  

The pīwai is the source of a waterway. The kuinga rau are the many streamlets that flow from that main watercourse sustaining the land and various forms of life. The CARE Fund has been likened to the pīwai, which has its own streams that were created to support and sustain different areas of the cultural sector. The word toiora means wellbeing, it can also be interpreted to mean living art. Wellbeing in regard to the arts is found at the pīwai, that is the CARE Fund. 


Whakapā mai ki a mātou | Contact us

For all queries, please contact the Manatū Taonga team at [email protected].

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Following engagement with the sector in September 2020 and further analysis, the following outcomes, prioritisation, funding streams and phased delivery approach have been confirmed for Te Tahua Whakahaumara Creative Arts Recovery and Employment (CARE) Fund.

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Ngā Hua | Outcomes 

  • Enhance access to, and participation in, the cultural sector. 
  • Create employment and skill development opportunities. 

Te Whakaraupapa | Prioritisation 

There are communities in Aotearoa that are underserved in the cultural sector. This could be because they are underfunded, they experience barriers to access, or their culture and experiences are not well known across Aotearoa.

Funding for these communities is prioritised.

See the full definition for underserved communities.


Ngā Kuinga Pūtea | Funding streams 

The five funding streams in the CARE Fund will deliver on both the fund’s outcomes

Te Ahurea me te Toiora | Culture and wellbeing 

Using arts and culture as a tool to improve the wellbeing of those most in need by investing in creative spaces, and by Manatū Taonga partnering with social sector agencies to provide targeted support.

Ngā Puninga Toi ā-Ahurea me ngā Kaupapa | Cultural installations and events 

Bringing culture and creativity to people in our communities. Funding is for installations and events that are free to experience and in easy to access spaces people regularly go or are easy to discover, such as community hubs, shopping malls, parks, beaches, marae, churches, reserves, or along a waterfront.

Ngā Kaiwhakaoho Ahurea | Cultural activators 

Funding cultural sector practitioners to collaborate with communities to tell their stories, build their creative skills and connect them with opportunities in the wider cultural sector.  

Te Whakaatu i ngā Rohe | Showcasing our regions 

Investing in projects that showcase local culture and history in the regions. 

Ngā Kōrero kua Whakaohohia | Untold stories 

Funding communities whose culture and experiences are not well known across Aotearoa to tell their stories and share their creativity, such as LGBTQI+, refugee or Asian communities.  
 


Te Tuku Putuputu | Phased delivery 

CARE funding will be delivered in three phases.  

We expect to start the roll out of phase one in late February 2021. Phases two and three cover the period from 1 July 2021 to 30 June 2023.  

Initiatives will open for applications at different times during the phases. There may be multiple funding rounds. 

See the CARE Fund timeline (PDF 64KB)

Overview of the CARE fund.

Phase one 

Phase one includes initiatives in the following funding streams: 

  • culture and wellbeing: funding creative spaces to increase their reach and enhance their services for people experiencing barriers to accessing creative activities. Note: creative spaces are organisations whose primary purpose is to provide access to art-making activities and creative expression for people who experience barriers to participating, such as people with disabilities, high mental health needs and those looking for social connection 
  • cultural installations and events: funding to create cultural installations and one-off events for people to experience in their everyday lives 
  • cultural activators: a pilot funding eight cultural sector practitioners, hosted by organisations in selected regions, to collaborate with communities to tell their stories, build their creative skills and connect them to cultural sector opportunities. 

Phases two and three 

Later phases may include:   

  • more funding for cultural installations and events 
  • Manatū Taonga partnering with social sector agencies to target support to those who most need it 
  • funding for regional cultural and history projects 
  • funding for communities to tell cultural stories or experiences not well known across Aotearoa. 

More information about the CARE Fund initiatives, who can apply, when and how will be available when each one opens for applications.  

Manatū Taonga will continue to consider the ongoing impact of COVID-19 and may review and adjust the CARE Fund settings as required. 

Questions about the CARE Fund can be sent to [email protected] 


Defining underserved communities 

For the purposes of the CARE Fund, underserved communities include: 
 

  • Māori and Pacific cultural organisations and practitioners, and regions outside Aotearoa’s main centres that are underfunded   
  • people with physical and intellectual disabilities, poor mental health, in poverty, and socially isolated who experience barriers to accessing cultural content and activities. 
  • communities whose culture and experiences are not well known across Aotearoa, such as LGBTQI+, refugee or Asian communities. 

Updated on 15th April 2021