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New Zealanders’ perceptions of the importance and contribution of public broadcasting (July 2007)

In May 2007 the Ministry commissioned Synovate to develop a survey to measure the importance and contribution of public broadcasting. The intent of the study was to provide benchmark measures as well as to enable future tracking of collective public broadcasting outcomes.

Read the full report as a pdf  (800k)

This report measures New Zealanders’ attitudes towards the collective impact of public broadcasting from broadcasters with a charter or charter-like document (TVNZ, Māori Television, Radio NZ, and the National Pacific Radio Trust). The report assesses how important their ‘cultural, democratic and social outcomes’ are to New Zealanders and how well public broadcasting is seen as working to contribute to these outcomes.

Updated on 23rd July 2015