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Vote Arts, Culture and Heritage - Cultural Diplomacy International Programme


Management and delivery of an international cultural diplomacy programme through a series of projects and activities primarily focussed on Asia and in locations where New Zealand is pursuing free trade agreements.

What we delivered

This output expense supports our achievement of our outcomes and impacts set out above. This output contributes to the following impact:

· Our culture inspires positive changes in communities, the economy, and the environment.

During 2012/13 we:

· Provided high-quality advice to the Minister on the Cultural Diplomacy International Programme.

· Led, on behalf of the Government, the successful delivery of a comprehensive programme of literary, cultural and business activities in Germany in 2012 as New Zealand’s Guest Country of Honour for the Frankfurt Book Fair.

· Delivered other approved cultural diplomacy projects, including projects in China and the United States.

How well we delivered it

This section provides an assessment of our delivery against the performance measures set out in the Information Supporting the Estimates for 2012/13.

Actual performance 2012

Performance measures

Budget standard 2013

Actual performance 2013

18 (10 Ministerial and 8 Departmental)

Number of approved projects completed (Ministerial and Departmental)



Refer to note in Policy Advice output

Ministerial satisfaction with the quality and timeliness of advice is consistently high

Rated 'good' or better

8.0 out of 10

65% rated ‘good’ or better

CDIP Chief Executives satisfaction with quality and timeliness of advice

Rated 'good' or better

75% rated good or better


Frankfurt Book Fair



New measure for 2013 – comparative information not available

Number of desired outcomes achieved across the various components of the Frankfurt Guest of Honour programme (e.g. books and publishing, cultural, trade, tourism, education, Māori development)

15 desired outcomes achieved

20 desired outcomes achieved

Cultural diplomacy projects

Seven CDIP projects were completed during 2012/13 – one in Germany, one in Samoa, four in China, and one in the United States:

· Frankfurt Book Fair Guest of Honour Programme, Germany, 2012.

· Return to Hawaiki, Samoa, August 2012.

· Te Papa exhibition, Beijing, October 2012 – February 2013.

· Vincent Ward, Shanghai Biennale, October 2012.

· New Zealand Film Festival, Beijing, March 2013.

· Royal New Zealand Ballet Tour of China, April 2013.

· US-NZ Forum and other NZ Week activities, Washington DC and Los Angeles, May 2013.

During 2012/13, the Ministry has provided funding for the following cultural diplomacy projects:



Frankfurt Book Fair


Travelling NZ Film Library


Te Papa exhibition, Beijing


Vincent Ward, Shanghai Biennale


New Zealand Film Festival, Beijing


Return to Hawaiki, Samoa


NZ Ballet tour to China


NZ-US Week


34th America’s Cup, San Francisco


Buenos Aires Film Festival (May 2011)


Ministerial satisfaction

Feedback was sought from the Minister for Arts, Culture and Heritage in December 2012 and June 2013. This feedback includes feedback on advice provided as part of the CDIP programme. For the results of these surveys, refer to our comments under Policy Advice, Monitoring of Funded Agencies and Ministerial Services.

CDIP Chief Executive satisfaction

We sent a survey request to our five key CDIP Chief Executives seeking their feedback on the quality and timeliness of advice provided by the Ministry. We received feedback from three key stakeholders, and much of the feedback was very positive.

Frankfurt Book Fair

On the basis of New Zealand being offered and accepting Guest of Honour status at the Frankfurt Book Fair (FBF) from October 2011 – October 2012, Ministers formally approved the allocation of $3.2m of CDIP funding to the FBF project. Other government agencies have committed further funding to the project from agency baselines.

New Zealand’s Guest of Honour status at the Frankfurt Book Fair provided us with a unique opportunity to showcase our literature, culture and other creative industries, to promote trade, international education and tourism and to strengthen our diplomatic relationships with Germany, the fourth largest economy in the world.

Significant literary, cultural, and business outcomes achieved to date from New Zealand’s Guest Country of Honour programme in Germany 2012 include:

· 176 international rights sales of New Zealand books.

· A 37% increase in German registrations in Education New Zealand’s Lead Management system. This system captures information about potential students who interact with the student website, for example potential students who sign up to attend an education fair.

· The appointment of New Zealander Robin Stalker, Chief Financial Officer of Adidas, as Specialist Advisor in New Zealand Trade and Enterprise’s Beachhead Advisor programme.

· Tourism New Zealand’s Active Considerer survey in Germany showing a 64% preference for New Zealand in June 2013 – this is well above benchmarks for Germany and has shown steady improvement since 2012.

Financial performance

Actual 2012



Actual 2013


Main Estimates 2013


Supp Estimates 2013



Revenue Crown





Revenue other




Total revenue





Total expenses






Revenue and expenditure increased $1.256 million through supplementary estimates due to additional third party funding received for the Frankfurt Book Fair.

Updated on 23rd July 2015