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Government Advertising

Advance purchase of Government Advertising

The focus of more immediate relief in response to the impact of Covid-19 is easing cashflow pressure across the sector. Of particular importance is provide this relief to a wide range of local media organisations and channels, to support plurality of voice in the media.

Manatū Taonga Ministry for Culture and Heritage on behalf of 32 government departments and 4 departmental agencies, will arrange payments in advance to local media businesses for advertising space that will be placed during 2020/21 by core government organisations. 

Media businesses will repay the advance payments through the course of the 2020/21 financial year, as they receive advertising business from the core government organisations.

31 applications for this support have been awarded to date with $4.83 million in funding. The successful applicants are listed here

This has bought forward payment of considerable funds to a large range of New Zealand media organisations, easing their cashflow.


I work for Government and handle the purchasing of advertising, how is this going to affect me?

There should be no change in the way participating government organisations purchase their advertising with media entities. Government departments should continue to place their advertising in accordance with their usual practices.

The payment to media entities under this initiative is in the form of a loan from MCH, which is paid back to MCH in line with the revenue received from media placements by participating government agencies. Media businesses will be required to repay the advance payments through the course of the 2020/21 year, and this process will be managed between MCH and the media businesses.  

There is no requirement for reporting or reconciliation by the participating government agencies. 

Once advanced payments have been used for advertising how does my media business reimburse MCH?

Media businesses will reimburse MCH once they receive payment for advertising, see below diagram.

Further information 

If you have any questions please contact us at [email protected]

Updated on 11th February 2021