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Enhancing New Zealand cultural visitor experiences (September 2009)

Enhancing New Zealand cultural visitor experiences leading to and beyond the Rugby World Cup 2011

This report documents the New Zealand Regional Cultural Tourism Workshop programme during 2009. It highlights the key outcomes and opportunities from the workshops with recommendations for the Ministry for Culture and Heritage and its stakeholders.

In June and July 2009, a programme of regional workshops was undertaken in eight regions that are hosting games. Participants included cultural, tourism and sport leaders as well as representatives from local government, regional economic development and so on.

The objectives of the workshops were to:

  • stimulate relationships that will endure up to and beyond the RWC2011
  • identify opportunities to collaborate and develop an enhanced product leading up to the RWC2011 and beyond
  • present opportunities and benefits of having a co-ordinated approach to building capacity in cultural tourism.

This report was compiled by John Leuthart and Tim Walker for the Ministry.

You will find a copy of the report in the file download section below (published as a pdf copy).



Updated on 23rd July 2015