Skip to main content

Part 3: Measuring the Ministry’s impact

Part 3: Measuring the Ministry’s impact

How will we demonstrate success?

Outlined in the table below are the impact measures identified for the Ministry, which are based on the planned work programme outlined above. These indicators help us measure our progress towards the intended outcomes.

We have selected these indicators to give the most complete picture as possible of this progress, taking into account data availability. We have refined the indicators over the last year, in particular to reflect some changes in data availability.

Where it is available, we have provided a baseline for the indicators by showing trends in the data available. We will report on our progress against these indicators in our Annual Reports. However, as they are medium to long-term indicators, we expect progress on most of them only over a three to five-year timeframe. Data may not be available each year and therefore we will report new information where it is available.

This progress will also depend on external factors as well as the Ministry’s efforts, and will be particularly affected by economic challenges in the current climate.

Our Annual Reports will also report on our output performance indicators, as projected in the Information Supporting the Estimates of Appropriations for both of our Votes.

Measuring progress against the Ministry impact indicators

Ministry Impacts



Current information

Our histories, taonga, places and symbols of nationhood are preserved for past, present and future generations

A – Histories and taonga are preserved for the future


In 2011/12 15 oral histories have been recorded which would have otherwise been lost

B – Histories, taonga, places and symbols of nationhood managed by the Ministry are increasingly accessed


In 2011/12 – estimated 4.7 million visits to our websites and an estimated 15,000 visitors to the National War Memorial

People understand and enjoy New Zealand’s diverse culture and heritage

C – New Zealanders who access Ministry information and places the Ministry manages feel informed about their country, history and culture


A survey will be undertaken of users of the Ministry’s resources in 2012

D - New Zealanders are switching to digital television

 89% by 30 June 2013

98% by 30 June 2014

April 2011: 76%

February 2012: 83%

Our culture inspires positive changes in communities, the economy, and the environment

E – New initiatives where culture helps achieve the goals of other sectors:




Frankfurt Book Fair

a. Number of book rights sales to foreign buyers

b. Preference of Germans for New Zealand as a travel destination

 a.80 rights sold in 2011 and 2012


b. Increasing

a. An estimated 10-20 foreign rights sold to foreign buyers in 2009 and 2010

b. Current preferences in NZ Tourism surveys

Rebuild Christchurch

c. Participation in sport, arts, recreation and culture at all levels occurs across all of greater Christchurch.

c. At least returned to pre-earthquake levels

c. Baseline to be established in 2012

New Zealand’s unique Māori culture and heritage is protected and enhanced

F – People who access Ministry information about the Treaty settlement process are better informed about the benefits of the Treaty settlement process for all New Zealanders


A survey of users of the Ministry’s resources will be carried out in 2012

G – Māori who access Ministry information feel taonga are better cared for and managed


A survey of users of the Ministry’s resources in will be carried out in 2012

A joined-up cultural sector strengthens performance and flexibility

H – Level of private or philanthropic giving to arts and heritage organisations

Increasing or maintained

Baseline to be established in 2012

I – Collaboration between funded agencies, and between the Ministry and the funded agencies, to achieve cultural and government outcomes  


56 collaborative arrangements currently in place

Updated on 23rd July 2015