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Part 1: Strategic direction

Part 1: Strategic direction

Helping to achieve cultural sector outcomes

Vision: “New Zealand’s distinctive culture enriches our lives”

This vision recognises that our distinctive culture is a core part of what makes New Zealand a great place to live. Culture is important to our personal, social, environmental and economic wellbeing, as it contributes to positive outcomes for individuals and communities in a range of areas, including education, health and the economy.

Māori culture makes New Zealand unique in a globalised world. Active support for the diversity of Māori culture, based on strong partnerships between Māori and the Crown, and participation by Māori in distinct Māori activity, will ensure it flourishes. Te Arataki is the Ministry’s strategy to identify innovative pathways to support Māori culture as a fundamental part of New Zealand’s identity.

The recent earthquakes in Canterbury have focused the country’s attention on the contribution our culture, including our built heritage, makes to our sense of nationhood.  The involvement of the cultural sector in the earthquake recovery effort has demonstrated how vital participation in and access to the performing arts, museum and art collections, media, and sport are to lifting spirits and re-establishing a ‘normal’ family and community life.

The cultural sector contributes to social and economic objectives as well as cultural ones. New Zealand’s diverse and exciting cultural life is very attractive to overseas investors, performers and audiences and raises New Zealand’s profile internationally. Programmes such as Sistema Aotearoa and Te Matatini’s kapa haka events demonstrate how cultural experiences can provide social and economic benefits to families and communities.

Underlying challenges facing the cultural sector include:

· The need to respond to demographic changes, with an ageing, more ethnically diverse population;

· The drift north, with an estimated two million people living in the Auckland region by 2031 and significant growth in areas such as the Bay of Plenty;

· The effects of urban design and transport decisions on people’s participation in cultural and recreational activities;

· Māori economic aspirations, where there is a need to balance entrepreneurism with protection and promotion of mātauranga Māori; and

· Changing technology and the impact this is having on traditional business models.

The Ministry’s role in the sector

The Ministry is uniquely placed within the cultural sector to have an overview of the full range of sector activities and issues, and to inform thinking, within government and the sector, on how culture contributes to the Government’s goals.

The Ministry has a strong track record of delivering high-quality publications (including websites), managing our significant heritage, and acting as guardian of New Zealand’s culture and kaitiaki of New Zealand’s taonga.


Working with the cultural sector; we have developed three desired outcomes that support the Government’s priorities:

Create: Cultural activity flourishes

A flourishing cultural sector provides new experiences and stories, presents high-quality productions and produces work that is distinctively “New Zealand” and relevant to us. A financially viable cultural sector is essential, as it assists our emerging talent to build and maintain careers.

The priorities for the cultural sector under this outcome are to ensure that:

· Cultural activity is an integral part of Christchurch’s recovery.

· New and high-quality cultural content with distinctive New Zealand character is created.

· Māori cultural content is created.

· New Zealand’s cultural sector supports innovative and successful creative industries.

· New Zealand’s high performance sport system continues to develop more world-class infrastructure and delivers significant changes to the structure of our high performance system, including strengthening the role of High Performance Sport New Zealand.

Preserve: Culture can be enjoyed by future generations

Our places, taonga and cultural content need to be collected, recorded and preserved, for all New Zealanders to access. This means the cultural sector needs to continue to develop its capacity to collect, protect and display.

The priorities for the cultural sector under this outcome are to ensure that:

· New Zealand’s taonga are protected and preserved.

· Traditions and tikanga are preserved, developed and transmitted through active use.

· Capacity and capability in cultural conservation are maintained and enhanced.

Engage: Engagement in cultural activities is increasing

Increasing participation and engagement means wider enjoyment of our culture by New Zealanders and international audiences. This in turn benefits the cultural sector, our wider community, and the economy.

The priorities for the cultural sector under this outcome are to ensure that:

· New Zealanders see their culture as relevant and distinctive, and make it part of their daily lives.

· New Zealanders engage with Māori language and cultural content.

· There is private investment in cultural partnerships.

· More New Zealand children and young people get involved in organised sport through the KiwiSport fund and the focus of regional sport trusts, schools and clubs is on the delivery of sport to young people.

· Culture contributes to innovative solutions in the areas of health, social development, the environment, education and the economy.

Impacts and indicators of success

The Ministry has identified impacts – which show the more direct results of our activities – that will contribute to these outcomes. For the Ministry these include the impact it has on the funded agencies.  We have also identified some broader impacts of the funded agencies’ activities themselves. These impacts are not directly linked to specific outcomes as most impacts contribute to two or all of the outcomes.

The Ministry has also identified the key indicators that will tell us whether the Ministry’s desired impacts have been achieved. These indicators are set out in Section 3.

The Ministry’s outputs and supporting activities which both directly and indirectly contribute to these outcomes are shown in Part 2. A number of these contribute across the arts, heritage, media and sport (cultural) outcomes as the Ministry’s activities are designed to encourage creation of, preservation of, and engagement in cultural activities.

Information on our output performance measures, along with historical performance and targets, is included in the Information Supporting the Estimates.  This is available on the Treasury website.

Cultural sector outcomes and other portfolios

The cultural sector contributes to achieving positive outcomes across a wide range of other government portfolios outside the sector. The contribution to educational development is particularly important, and all three sector outcomes support this.

Cultural activity undertaken by government-funded parts of the cultural sector makes strong contributions towards economic and social life in New Zealand. Many initiatives undertaken by the Ministry at a central government level involve partnerships with other agencies, with the Ministry acting in either a lead or subsidiary role. This ensures that our work complements that of other departments in achieving the Government’s objectives.  The table below outlines some of the key institutional relationships that the Ministry and funded agencies have with other parts of central government.



Activity supporting the cultural sector

Ministry of Business, Innovation and Employment

Film; Broadcasting; Intellectual property; Radio spectrum; Broadcasting; Trade/Cultural diplomacy; Tourism; Major Events.

Department of Conservation

Heritage sites; World heritage.

Ministry of Education

Cultural opportunities in curricular and co-curricular learning experiences; UNESCO.

Ministry for the Environment

Resource management.

Ministry of Foreign Affairs and Trade

Repatriation; International law; Cultural diplomacy.

Department of Internal Affairs

Gaming and lotteries; Local government; National Library; Archives New Zealand.

Ministry of Pacific Island Affairs

Pacific Island Language Strategy.

Statistics New Zealand

Cultural sector research and measurement.

Te Puni Kōkiri

Broadcasting; Archiving of broadcast content; Māori Language Strategy; other support for Māori culture and heritage.

Office of Treaty Settlements

Settlement protocols.

Office of Veterans’ Affairs

Commemorations; War graves.

Updated on 23rd July 2015