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Priorities and Initiatives

Priorities and Initiatives

The following table provides detail on the initiatives associated with the priorities outlined in Figure One: Our Strategy Map.

The 2009–2014 programme – priorities, initiatives, products and services:



Products and Services (outputs)

Medium-term goal one – increased visibility and accessibility of culture and cultural activities

Increasing audiences and appreciation of culture and cultural resources



Expanding the visibility of cultures in New Zealand







Developing a competitive public broadcasting environment that delivers a greater range of cultural content to more audiences



1.     Increasing the diversity, access and participation in culture and cultural activities



2.     Best practice in managing cultural heritage


3.     Cultural tourism – Rugby World Cup


4.     Expanding the visibility of Māori culture and cultural activities


5.     Optimising the delivery of public broadcasting content through contestable funding


6.     Managing the transition to digital television




Heritage products and services


Policy advice and monitoring of funded agencies

Medium-term goal two – well-governed efficient and sustainable government-funded cultural organisations

Increasing sector- and business-focused leadership







Legislative reviews of selected funded agencies



Encouraging increased philanthropy in the cultural sector

7.     Effective use of the government’s investment in cultural agencies


8.     Monitoring of funded agencies, including their strategies for stimulating the demand for culture and cultural activities


9.     Reviews of Creative New Zealand, Historic Places Act 1993 and NZ Film Commission Act 1978


10.   Establishing a Philanthropy Task Force

Policy advice and monitoring of funded agencies


Both goals

Increasing the contribution of Māori and Māori culture


Enhanced policy leadership and departmental collaboration and coordination




Continuously improving operating efficiency and effectiveness

11.   Increasing the involvement of Māori in Ministry operations


12.   Developing relationships and partnerships with other agencies


13.   Best-practice management of cultural heritage


14.   Developing our systems, processes and people

Policy advice and monitoring

of funded agencies


Heritage products and services






Corporate services


Value For Money

We demonstrate value for money in our work in two ways: how efficiently we deliver our products and services, and their contribution to achieving our goals.

Value for money will be assessed through a combination of:

· annual quality, quantity and timeliness measures (detailed efficiency measures are contained in the Estimates of Appropriation 2009/10)

· impact and cost effectiveness measures for our outputs

· indicators of progress towards goals

Updated on 23rd July 2015