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Managing in a changeable operating environment

Managing in a Changeable Operating Environment

Monitoring the External Environment

The Ministry uses key cultural indicators to monitor progress and provide advice to Ministers.

Indicators show trends in the cultural sector. Targeted research provides an in-depth understanding of the sector and New Zealanders’ involvement in culture. Targeted research examples include:

· How Important is Culture? New Zealanders’ Views in 2008 – An Overview

· Employment in the Cultural Sector 2009 – Ngā Mahi ki te Taha Tikanga ā-Iwi

· Demand for Cultural Tourism (Tourism New Zealand/Colmar Brunton)

External Influences

Several trends will influence our work programme for 2009–2014:

· Greater cultural, ethnic, population and community diversity– increasing cultural and ethnic diversity, growing numbers of Pacific and Asian people and an ageing population will transform New Zealand. These changes are boosting demand for greater diversity and customisation of cultural experiences.

· Economic outlook– an adverse economic and fiscal outlook may affect the availability of funding for artists and cultural organisations and threaten the development of high quality local content. Initiatives that focus on value for money, stimulating demand for cultural activities and sustainable cultural organisations will be more important.

· Increasing demand for history, culture and heritage experiences –there is a growing appetite for information about New Zealand’s history, people, land, culture and heritage. Reaching a wider audience and accessing national heritage sites will also be more important.

· Realising the potential of Māori –Māori culture will be increasingly important both as the Māori population grows, and as more New Zealanders gain an appreciation of Māori culture.

· Greater visibility of New Zealand’s culture internationally – there are opportunities to promote New Zealand’s identity overseas and advance diplomatic, cultural and economic priorities in key regions and countries. Events such as the Rugby World Cup offer opportunities to promote New Zealand internationally.

· Rapidly changing digital technologies – as online and broadcasting technologies progress and audience segmentation increases, there is likely to be greater demand for customised cultural content. The broadcasting environment is changing, and policies and processes must also develop to ensure a competitive public broadcasting system.

Managing Risks

We use our risk-management framework to identify and manage potential risks in achieving our goals. The risks most likely to affect our performance are tabled below:



Risk management


Failure to maintain the quality of policy advice, monitoring and other services to Ministers All goals

Continued development of the Ministry’s strategic policy capability and use of peer review

Quality, quantity, timeliness of policy development; feedback from Ministers

Loss of reputation for reliability and accuracy of Ministry-developed digital resources Goal One

Use of recognised external experts, internal checking and peer review in developing digital resources

Feedback from audiences, use of resources by target audiences

Performance failure at a funded organisation

Goal Two

Development and delivery of best-practice guidance for agency boards

Early identification of funded-agency risks and management of these through agency reviews, the development of annual Memoranda of Understanding, and/or monitoring plans

Funded organisation MOU performance; performance against benchmarks

Failure to understand or meet the requirements of users of Ministry resources

Goal One

Increase engagement with users of the Ministry’s digital resources through its websites

Feedback from audiences, use of resources by target audiences

Failure to maintain and develop effective networks and robust processes for consultation audiences

All goals 

Continued monitoring of the flow of information to and from audiences

Regular engagement with the sector

Māori engagement initiative

Feedback from audiences

Major technology failure

Goal One

Development of processes and systems for the management and development of digital resources

Implementation of project and risk management

Project delivery against plan; post-project review findings

Updated on 23rd July 2015