Skip to main content

Performance against the cultural sector outcomes = Te Whakatutukitanga ki ngā hua wāhanga tikanga

This section of the annual report describes our funded agencies’ performance against the cultural sector goals and objectives (outcomes) for 2012/13.

The Ministry is uniquely placed in the cultural sector to have an overview of the full range of sector activities and issues, and to inform thinking, within government and the sector, on how support for culture can contribute to the Government’s goals.

The Government funds a wide variety of cultural activity through Vote Arts, Culture and Heritage, and Vote Sport and Recreation. The Ministry and our funded agencies are working together in a cohesive and collaborative sector, while delivering in a diverse range of areas.

Our funded agencies are:

Our sector outcomes, as outlined in the Ministry’s 2012-15 Statement of Intent, are Create, Preserve and Engage. We have reported on these outcomes. We have also reported on the outcome Excel from our 2013-16 Statement of Intent as we feel reporting against the four outcomes better reflects our current performance framework. Our Outcomes Framework on page 11 has been updated to include all four outcomes.


Cultural and sporting activity flourishes

A flourishing cultural sector provides new experiences and stories, presents high quality productions and produces work that is distinctively “New Zealand” and relevant to us. A financially viable cultural sector is essential, as it assists our emerging talent to build and maintain careers.

Our aims are:

· Cultural activity is an integral part of Christchurch’s recovery.

· New and high quality cultural content with distinctive New Zealand and Māori character is created.

· New Zealand’s cultural sector supports innovative and successful creative industries.

Progress the funded agencies in the cultural sector are making towards achieving this outcome:

Creative New Zealand

Creative New Zealand funded 461 grants and special opportunities in 2012/13 across a range of art forms. Of these, Creative New Zealand funded 29 Māori and 16 Pacific heritage arts projects to preserve, develop and transmit cultural traditions and artistic practices.

NZ On Air

During 2012/13, NZ On Air supported 862 hours of television content across a range of genres, as well as radio programmes and digital projects. It also provided 244 Making Tracks music grants (for recordings and/or videos).

NZ On Air continued supporting key Christchurch projects and creative businesses, including an increase in funding for CTV and maintained support for access radio station Plains FM and student radio RDU. It funded Hope & Wire, a major upcoming mini-series on the aftermath of the earthquakes, and a regional television series Christchurch from the Streets.

New Zealand Symphony Orchestra

Ten new New Zealand orchestral works were premiered by the New Zealand Symphony Orchestra in 2012.

Te Matatini

During 2012/13 traditional Māori performing arts were fostered, developed and protected through Te Matatini’s regional programmes of education and presentations involving 2,000 participants.


Culture can be enjoyed by future generations

Our places, taonga and cultural activities need to be collected, recorded and preserved, for all New Zealanders to access. This means the cultural sector needs to continue to develop its capacity to collect, protect and display.

Our aims are:

· New Zealand’s taonga are protected and preserved.

· Traditions and tikanga are preserved, developed and transmitted through active use.

· Capacity and capability in cultural conservation are maintained and enhanced.

· Commemorations of the First World War are coherent throughout New Zealand and effective in honouring the contribution New Zealanders made in the War.

Progress the funded agencies in the cultural sector are making towards achieving this outcome:

Antarctic Heritage Trust

During 2012 the Antarctic Heritage Trust, in collaboration with photographer Jane Ussher and the Christchurch City Council, successfully mounted a large-scale audio-visual exhibition, Still Life: Inside the Antarctic Huts of Scott and Shackleton as part of the inaugural New Zealand Antarctic Festival. Festival visitors ranked the exhibition the most popular element of the Festival.

The Antarctic Heritage Trust’s Ross Sea Heritage Restoration Project continues to schedule. Over 14,000 artefacts have now been conserved. Conservation of the building fabric of Shackleton’s hut at Cape Royds and Scott’s hut at Cape Evans is complete. The Trust has also taken on management responsibility (including conservation and fundraising) for preserving Sir Edmund Hillary’s historic TAE/IGY base, as the foundation of New Zealand’s Scott Base and operations in Antarctica.

Drug Free Sport New Zealand

Drug Free Sport New Zealand contributes to the preservation of New Zealand’s strong sporting traditions through its robust testing programme and work to eliminate doping from sport. A continued low level of positive tests during the 2012/13 year helped reassure New Zealand’s athletes that the sport sector remains ‘clean’ and in line with the goals of the World Anti-doping Code.

New Zealand Film Archive

The transfer of the Sound Archive Ngā Taonga Kōrero from Radio New Zealand to the New Zealand Film Archive took place on 1 October 2012. The Film Archive has scoped a major project to digitise the most significant elements of the Sound Archive collection and work will begin on this in 2013/14.

The New Zealand Film Archive is also responsible for the preservation of at-risk nitrate film and has raised funding and leased land for a purpose-built storage facility near Wellington.

New Zealand Historic Places Trust

As a result of Canterbury earthquake damage, the work of the New Zealand Historic Places Trust to ensure the survival of its own and other heritage properties has increased. Coton’s Cottage and the Timeball Station in Lyttelton both had to be deconstructed due to irreparable damage; during 2012/13 Coton’s Cottage was rebuilt and work got underway on the rebuild of the Timeball Station. The New Zealand Historic Places Trust has allocated 100 percent of the National Heritage Preservation Incentive Fund to help owners of privately owned and nationally significant heritage places undertake conservation work.

The New Zealand Historic Places Trust also substantially completed a three-year work programme to address significant safety and deferred maintenance needs across its property portfolio.

NZ On Air

NZ On Air is actively assessing screen projects related to the First World War. In June 2013 funding was granted to a drama series Anzac Girls (a co-production with Australia) and to documentaries The Berry Boys and World War One Stories.

Te Papa

Since the Canterbury Earthquakes, Te Papa has been assessing the seismic strength of its buildings and the storage of its collections in Wellington. In 2012/13 it completed a major programme of work upgrading racking and shelving to improve the security of collections and staff in the event of an earthquake. Te Papa is a partner in the CEISMIC research consortium and the Canterbury Cultural Collections Recovery Centre at the Air Force Museum in Christchurch, and is advising other museums about addressing seismic risk.


Engagement in cultural and sporting activities is increasing

Increasing participation and engagement means wider enjoyment of our culture by New Zealanders and international audiences. This in turn benefits the cultural sector, our wider community, and the economy.

Our aims are:

· New Zealanders see their culture as relevant and distinctive, and make it part of their daily lives.

· New Zealanders engage with Māori language and cultural content.

· More New Zealand children and young people get involved in organised sport through the KiwiSport fund and the focus of regional sports trusts, schools and clubs is on the delivery of sport to young people.

· Culture contributes to innovative solutions in the areas of health, social development, the environment, education and the economy.

Progress the funded agencies in the cultural sector are making towards achieving this outcome:

Broadcasting Standards Authority

The Broadcasting Standards Authority contributes to engagement by ensuring the broadcasting standards regulation system is accessible, responsive and understood. An important project in 2012/13 was an upgrade of the website to make the complaints process easier to follow, and to make present and past decisions more easily accessible.

Creative New Zealand

Audience attendance at 5,869 events and performances, presented by 56 key organisations receiving multi-year funding from Creative New Zealand, totalled 701,615 in 2012/13. Creative New Zealand funding to Territorial Local Authorities resulted in 1,777 Creative Community grants to arts activities which support communities in preserving and developing their arts.

Creative New Zealand funded 67 authors as well as over 90 performing artists and visual arts exhibitions as part of a New Zealand contingent to deliver the year-long Ministry-led New Zealand Guest of Honour Programme at the Frankfurt Book Fair 2012. There were 3 million visitors to the Museumsuferfest where contemporary New Zealand music and kapa haka were showcased. A literary and performance programme featured in the New Zealand-designed pavilion, culminating in nearly 68,000 visitors over the five days. The impact of New Zealand’s arts was evident in the over-9,000 German press clippings during October alone, many of which were in-depth feature articles in Germany’s ‘top 10’ media channels.


Freeview promotional activity, alongside the Going Digital campaign, has contributed to over a million households owning at least one Freeview-receiving device as at December 2012. This was 10 percent higher than anticipated and equates to roughly 65 percent of New Zealand households.

New Zealand Music Commission

Vote Education funding enables the New Zealand Music Commission to run a mentoring scheme in which professional musicians work in at least 60 schools each year. 74 schools participated in 2012/13. There is an equitable spread across all deciles and over 50 percent of this work takes place in regional communities. During the 2012 school year, 1,350 students directly participated in one-on-one mentoring.

NZ On Air

An increasing number of New Zealanders are watching NZ On Air-funded programming on primetime television. During the 2012/13 year, the top thirty NZ On Air-funded television programmes achieved audiences of at least a quarter of a million viewers and the most successful programme reached nearly 900,000 viewers.

The music investments made by NZ On Air through its Making Tracks scheme also reached sizeable audiences. NZ On Air supported 244 songs during the scheme’s second year. As at June 2013, funded songs had already achieved over 10 million plays on You Tube, 86,023 on radio and 19,564 on music television.

In 2012/13 NZ On Air funded two websites providing curated access to content from New Zealand’s screen and music history. NZ On Screen, the online showcase of New Zealand television, film and music video, had 1.2 million visitors during the year. The site continues to be popular with New Zealanders and increasingly with education providers throughout the country. A new website, AudioCulture – the “noisy library of New Zealand music” – was successfully launched in May 2013.

New Zealand Symphony Orchestra and Royal New Zealand Ballet

The New Zealand Symphony Orchestra presented 123 concerts in 2012 to audiences numbering 93,808 nationwide.

The Royal New Zealand Ballet presented 184 performances in 2012 to national audiences of 160,752.

Sport New Zealand 

Nine out of 10 young people and eight out of 10 adults participate in sport and recreation activities. With the help of over 750,000 sport and recreation volunteers, over 15,000 clubs support formal participation. In addition, informal engagement in sport and play makes a significant contribution to the lives of young New Zealanders.

Te Matatini

Te Matatini’s 2013 National Kapa Haka Festival in Rotorua comprised 1,845 performers competing over four days. Spectator audiences exceeded 60,000. Television audiences during the daily three-hour highlights packages averaged 85,000 and over 220,000 viewers watched the finals day live broadcast. Radio audience averaged 150,000 daily and the finals day attracted over 230,000 listeners. Live streaming of the finals day to Australia, America and Europe was viewed by more than 80,000 people. Audiences for regional competitions during 2012 exceeded 24,000.

Te Papa

Te Papa is one of the most visited museums and galleries in Australasia. It has had over 21 million visits since its opening in 1998. In 2012/13, 1.31 million visitors attended the Cable Street site. A further 267,737 domestic visitors[1] saw Te Papa touring exhibitions outside Wellington and 1,017,514 in international venues[2], making a total of over 2.6 million visitors. In addition, over 1.4 million visits were made to the Te Papa website and nearly 400,000 to Collections Online.

Access to Te Papa’s collections is increased by national and international touring exhibitions. During 2012/13 five exhibitions toured to eleven venues in nine regions around New Zealand. Kura Pounamu: Treasured Stone of Aotearoa New Zealand and Brian Brake: Lens on China and New Zealand showed at the National Museum of China in Beijing and the contemporary art exhibition Meridian Lines showed at the China Art Museum in Shanghai. The success of these exhibitions is paving the way for more exchanges with museums in China. E Tū Ake: Standing Strong and Whales: Tohorā toured to five venues in Canada, Mexico and the United States.


Artists, athletes and organisations achieve excellence

Increasing the quality of cultural activities, inspires others to achieve more, means more recognition for participants and generates other benefits for New Zealand, enhancing communities, and contributing to the economy.

Our aims are:

· New Zealand’s high-performance sport system continues to develop more world-class infrastructure and delivers support for athletes, including a stronger role for High Performance Sport New Zealand.

· New Zealanders reach high levels of achievement when participating in cultural activities.

· New Zealand’s unique cultural activities gain recognition in both domestic and overseas arenas.

Progress the funded agencies in the cultural sector are making towards achieving this outcome:

Antarctic Heritage Trust

The Antarctic Heritage Trust, in collaboration with Canterbury Museum and the Natural History Museum, London created an exhibition to mark the centenary of Captain Scott’s last Antarctic expedition. The exhibition toured to Sydney, London and Christchurch, was seen by more than 200,000 people and won “Best Temporary or Touring Exhibition” at the British Museums and Heritage Awards for Excellence 2013.

New Zealand Film Archive

The New Zealand Film Archive’s research into American and European nitrate films in its keeping has uncovered more than 100 films which no longer exist anywhere in the world. Collaboration with the US National Film Preservation Foundation has led to Hollywood screenings for many of them, including particularly significant titles by John Ford and Alfred Hitchcock. The Archive’s role in saving films long thought to be lost has brought international recognition.

New Zealand Film Commission

In 2012/13 New Zealand Film Commission-funded feature films Mr Pip, Shopping and The Weight of Elephants were selected for A-list festivals: the Toronto International Film Festival, the Sundance Film Festival and the Berlin International Film Festival. Shopping also won the Grand Prix Generation 14-plus International section at Berlin

The feature film Mt Zion, funded by the New Zealand Film Commission, achieved almost $1.3 million at the New Zealand box office which made it the highest-grossing New Zealand film of 2013. It also won the Flicks People’s Choice Award for Best Film at the New Zealand Motion Picture Industry Council (NZMPIC) awards.

Success in short film is seen as a crucial stepping-stone in the careers of New Zealand feature filmmakers. Six short films funded by the New Zealand Film Commission screened at A-list festivals in 2012/13. Ellen is Leaving won top prize at the South By South West Film Festival and has qualified for consideration by the 2014 Academy Awards, as have two other New Zealand Film Commission-funded short films, Night Shift and Abiogenesis.

New Zealand Music Commission

72 percent of the 2012/13 applications to the New Zealand Music Commission for matched funding for the international marketing of New Zealand musicians and bands were considered to be “export ready” from both business and artistic perspectives (up from 70 percent in 2011/12).

Royal New Zealand Ballet

The excellence of the Royal New Zealand Ballet was demonstrated by its nomination for “Outstanding Company” in the prestigious UK National Dance Awards 2011 and the artistic success of its tour to China in 2013.

Sport New Zealand

The 2012 London Olympiad was a high point for New Zealand sporting success. The 13 medals at the Olympics (including six golds, placing New Zealand 15th on the gold medal list) and the 17 medals at the Paralympics (including six golds, placing New Zealand 21st on the gold medal list) represented an important return on Government's four-year investment of $180 million in athletes and facilities.



Government priorities

A more competitive and productive economy

Better public services

Rebuild Christchurch

Outcomes for New Zealand

A higher quality of life in our communities, towns and cities

A growing workforce that drives innovation, creativity and collaboration

A culture that is unique, distinctive and valued in a globalised world


New Zealand’s distinctive culture enriches our lives

Sector outcomes


Cultural and sporting activity flourishes in New Zealand


Our heritage can be enjoyed by future generations


Engagement in cultural and sporting activities is increasing


Artists, athletes and organisations achieve excellence

Sector priorities

Growing young people’s participation in cultural activities

Growing the revenue base

Digitisation of interactions and outputs

Ministry impacts

Our histories, taonga, places and symbols of nationhood are preserved for past, present and future generations

People understand and enjoy New Zealand’s diverse culture and heritage

Our culture inspires positive changes in communities, the economy, and the environment

New Zealand’s unique Māori culture and heritage is protected and enhanced

A collaborative culture sector strengthens performance and flexibility

Ministry outputs

Fund and Monitor

· Performance monitoring and development of arts, heritage, media and sport Vote-funded agencies


· Provide advice to support decision making by Ministers on government policy relating to arts, heritage and media

· Ministerial servicing

· Advise on and process Board appointments


· Maintain war graves and access to memorials and other places of national significance

· Collect and preserve oral history and digital stories

· Promote cultural events and significant commemorations

· Produce and promote cultural and historical resources and events

· Delivery of international cultural diplomacy projects

· Support New Zealanders’ transition to digital television

· Eventfinder partnership


· Administer legislation to protect Māori and New Zealand’s cultural heritage

Updated on 23rd July 2015