Cultural Diplomacy International Programme
The Cultural Diplomacy International Programme aims to help establish and/or maintain a New Zealand cultural presence in key overseas regions or countries to boost our profile and economic, trade, tourism, diplomatic and cultural interests. Its annual budget is $1.69m (GST excl).
The Programme's objectives are to:
- project in targeted settings a distinctive profile of New Zealand as a creative and diverse society with a unique, contemporary culture strongly rooted in its diverse heritage; and
- to enhance understanding of and engagement with New Zealand among government and business leaders in target regions.
The initial seven year (to June 2011) priority region is Asia, especially China, Japan and Korea.