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Research report into strengthening private sector support for the arts

Published in October 2010, this report identifies opportunities for increasing revenue to the arts from private sources. The report concludes that in New Zealand the greatest opportunity for increasing private sector support is from business. The report also sets out recommendations to grow revenues from trusts and foundations and through individual giving.

The driver for this work is a recognition that arts organisations cannot rely on ongoing increases in public funding and need to broaden their revenue base.

Recent changes to the tax regime governing donations and the introduction of payroll giving provide additional incentives to donors and provide a strong platform for private sector giving. More information about the changes is in the Donations Toolkit.

Creative New Zealand worked with the following organisations in conducting the research: Inland Revenue Department, Charities Commission New Zealand, Philanthropy New Zealand, Arts Foundation of New Zealand, Ministry for Culture and Heritage, Office of the Community and Voluntary Sector, Cultural Philanthropy Taskforce, the Auckland Arts Festival and Arts Access Aotearoa.

If you would like to comment on the report or have questions please email

Updated on 23rd July 2015