The Ballet Foundation and the NZSO Foundation have joined around 50 other New Zealand charities to promote the opportunity for people to support their work by making a gift through their will.
Watch the Include a Charity YouTube video.
The Include A Charity Trust is launching the ‘Include A Charity Week’ in New Zealand from 9 to 15 September. With it comes New Zealand’s first communications campaign to prompt awareness and positive action towards bequesting – the simple act of a person leaving a gift in a will to charity. It is also the first time around 50 New Zealand charities have joined together to promote the opportunity for people to gift through their will.
Similar initiatives have operated successfully for some years in the UK and Australia. Now, the Fundraising Institute of New Zealand has brought the ‘Include A Charity’ campaign to this country with home-grown television and press advertising rolling out in September.
Include A Charity spokesperson Dianne Armstrong said “charities have joined together to form a united voice behind a campaign that provides so much social good for our communities. In New Zealand approximately 60% of people don’t have a will and this campaign strives to encourage people to ensure their families and loved ones are looked after and also to consider gifting to a charity they support. It’s one of the easiest ways to give.”
The Include A Charity campaign comes as charities look for other ways to help supporters and potential donors to make gifting easier. The campaign’s seven year goal seeks to double the number of people giving in their wills which may well generate an additional $200 million of benefit for New Zealand charities.
Dianne Armstrong says “many people can’t always give regularly, but planning a gift in a will is a very appealing way to show love and support for a charity’s work in a way that survives long after a person’s life.
Include A Charity Week is from Monday 9 September to Sunday 15 September 2013 and is supported by television, newspaper and online advertising. The NZSO Foundation, the Ballet Foundation of New Zealand and the Arts Centre of Christchurch are among those encouraging people to support our sector and to plan a gift in their will.
NZSO Foundation Trustee Dame Catherine Tizard ONZ, GCMG, GCVO, DBE, QSO: “We have an opportunity to acknowledge something that has so enriched us in life – a gesture that will show our appreciation now, and into the future. Let’s show how much we treasure our wonderful Orchestra by making a bequest today through the NZSO Foundation.”
Ballet Foundation of New Zealand Chair Jane Meares: “The Trustees of the Foundation are committed to establishing an endowment to support classical ballet in New Zealand into the future. Our vision is to ensure that this art form, and all those who are part of it behind the scenes whether dancers, choreographers, designers, musicians or producers, continues to flourish in New Zealand.”
Updated on 23rd July 2015