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Rugby World Cup 2011

RWC 2011 is an unprecedented opportunity for New Zealand.  It will be the biggest event ever held in this country, and we plan to make the most of it. The tournament will inject over $500 million into the economy at a time when we need it.

Rugby World Cup 2011 will see all eyes on New Zealand.   Tournament organisers for are now forecasting at least 95,000 international visitors. Previous estimates released last year, had put the expected number of visitors at 85,000.  The Cup will be watched by millions of viewers in over 100 countries, and 2,000 international media will be here, so we will be showcasing New Zealand internationally at every opportunity.

Our visitors may be here for the rugby, but they are also tourists and business people.  This is the first time a Rugby World Cup host nation has staged a nationwide showcase and festival alongside the tournament. 

The REAL New Zealand Festival and the REAL Showcase will demonstrate New Zealand’s unique talents in food & beverage, culture, business innovation, creativity, and industry to the world.

Everybody, from volunteers, to Government, to businesses, have been working hard.  We are now ready to face the world, and have a good time while we’re doing it.

The tournament starts on 9 September and runs until 23 October. 

Latest Media Releases:

Queens Wharf Programme RWC

New Zealand Music Showcase RWC

Queens Wharf comes alive

100 days to kick-off

NZ 2011 news:


World of Wearable Arts winners emerging after garment stage performance judged

Queens Wharf programme for Rugby World Cup

REAL New Zealand Festival launches song contest for Rugby World Cup 2011

REAL New Zealand Showcase

The REAL New Zealand Showcase will present the best of New Zealand business and industry to the world through a nationwide programme of events.  It covers industries such as marine, aviation, IT, fashion, agribusiness, forestry, energy, biotechnology, and film.  There will be 18 New Zealand export sectors staging 230 events across New Zealand.

The NZ 2011 Business Club has also been created to connect local business hosts with international business people while they’re in New Zealand for the tournament.  There are currently 2,500 New Zealand members and 2,000 international members.

Download Real New Zealand Showcase Prospectus PDF 

REAL New Zealand Festival

The REAL New Zealand Festival is the biggest celebration of New Zealand culture and talent ever staged.

It includes everything from arts and food festivals, to music and dance performances, and golden oldies games.  An exciting line-up of New Zealand music acts has recently been added to the programme, with over 60 gigs being held at venues across the country. 

Check out the website for more details:

How to get involved:

Download word doc Adopt a second team toolkit 


100 days to go video

Related Documents

Updated on 23rd July 2015