As a follow-up to the truly excellent 21st Century Arts Conference in Wellington at the end of June, Creative New Zealand has teamed up with The Big Idea to connect us in online conversation with experts in branding, online marketing and arts patronage.

The series of three online forums is designed for arts and creative sector professionals wanting to grow audiences in any creative field. It’s a great professional learning opportunity and it’s free to join in the online discussions. You can participate by asking questions and joining in the conversation. You can also:
• share your stories, questions and challenges with other forum participants and expert guests
• learn about what works and what doesn’t
• explore your next moves
• sign up to get daily and weekly digests or alerts.

SmART talk Forum 2 | Crack web marketing is the place to find out all you need to know about how to make the most of the web as a marketing and communications tool.

From 11 November – 3 December 2009, web marketing expert, Vicki Allpress-Hill is the smART talk 02 special guest. Vicki is Manager of Online Marketing, Web & CRM for The Edge.

Topics for this forum are divided into the following themes:

* Getting Started: New to web marketing?
* Web Analytics
* Email Marketing
* Social Media
* Search Engine Optimisation & Marketing (SEO & SEM)
* Online Advertising

SmART talk Forum 3 | Grow arts patronage

This entry was posted on Friday, November 6th, 2009 at 10:02 am and is filed under Building audiences, Culture online, Marketing, New in the sector, Professional development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.