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Front-footing transformative technology - Te ārahi haere o ngā hangarau whakahou

What is the objective?

New Zealand creative practitioners and organisations have mastered skills and capabilities to front-foot technological innovation. There is greater scope to select and manage production, distribution and access. New Zealand is recognised as a leader in enabling ease of access to and re-use of creative content.

Our aim is to provide access to high quality New Zealand content and the best of what the world has to offer. To support this objective, the Ministry is working to create an environment in which skills, infrastructure and intellectual property rights foster innovation and creation.

How we know if this is being achieved


How do we measure this?

Target (from SOI)


Choices available to consumers in provision of cultural content

The baseline is at least one stream of work in this area. See below for some examples.



2015/16 is the baseline year

Hours of broadcast New Zealand screen content

In 2014 12,537 hours were broadcast. This has increased to 12,836 in 2015.



Measuring success

The following are examples of the work the Ministry and its funded agencies are undertaking to enable ease of access to creative content and to increase the choices available to consumers.

Choices available to consumers in provision of cultural content

Amendments to the Radio New Zealand Act

An amendment to the Radio New Zealand Act enacted in April 2016 supports Radio New Zealand (RNZ) in transforming its services and reaching new audiences, while reinforcing its role of serving the public interest.

The Act includes provisions that further support RNZ’s ability to use new platforms to reach a wider audience, so long as RNZ’s public service role is fulfilled. It also allows RNZ to take advantage of some commercial opportunities, such as the provision of its content to other media companies, as long as the commercial-free nature of its original broadcasts is preserved.  These amendments help RNZ reach the growing audiences that use the new and varied platforms available to access audio content.

In addition, RNZ has made significant progress in making its content available online and through other digital platforms. In May 2016, for example, RNZ had 1,462,550 unique downloads, 224,134 requests for on-demand audio, and 127,017 requests for live streams. This compares with 189,755 requests for on-demand audio and 101,875 requests for live streams in May 2015 (the measure of unique downloads is new for 2016).


The current regulatory settings are being updated to apply to new services such as on demand provision of content, and to remove inconsistencies where measures apply solely to long-established media services (and not to new media services). The Ministry has undertaken a review to ensure regulatory settings are clear, fit for purpose and consistent across platforms where appropriate. The review considered:

  • Classification and standards requirements for on-demand content
  • Advertising restrictions across platforms
  • Election programming
  • Government’s policy and funding tools in the sector.

NZ On Air

NZ On Air regularly reviews its funding policies to ensure they are fit for purpose in the rapidly changing media environment.

In 2015/16 NZ On Air updated its regional funding strategy to recognise the increasing convergence of media outlets across New Zealand regions. From 2016/17, four proposals covering seven regions will receive funding. Allied Press and Star Media in the South Island will offer newly integrated news rooms and digital-first content on a range of television channels, media websites and social media platforms. Very Nice Productions will cover much of the North Island with regional stories to be given prominent position on popular NZME news sites such as and NewsTalk ZB. Two Far North media organisations have also combined to provide a converged news and information service for Tai Tokerau. As a result of these changes, funded regional media content will be exposed to more New Zealanders on a larger range of platforms when and how they wish to access it.

Ngā Taonga Sound & Vision

Ngā Taonga Sound & Vision’s strategy is to make collections more accessible to all New Zealanders. Part of this strategy is a new Ngā Taonga Sound & Vision website and catalogue integrating the moving image and sound collections. The Minister for Arts, Culture and Heritage launched this website in January 2016.

Phase one of the new website brings the former New Zealand Film Archive collection (170,000 records) and the former Sound Archives Ngā Taonga Kōrero collection (97,000 records) together online. Plans are underway to incorporate the TVNZ collection in a later phase of development.

Hours of broadcast New Zealand screen content

Broadcasting of New Zealand content is increasing. In 1989 NZ On Air’s first local content report stated that a total of 2,804 hours of local screen content was broadcast. NZ On Air’s 2015 report identified 12,836 hours of New Zealand screen content broadcast.

The chart below shows the change in broadcast New Zealand screen content over the past ten years. It includes locally-produced content broadcast on the six free-to-air television channels between the hours of 6am and midnight.

Updated on 16th March 2017